How to Increase Website Traffic With Facebook
Facebook is our biggest source of referrals. So we’ve written this guide and included useful links to show how you can drive a lot more traffic to your affiliate website or splash/capture page.
Firstly you need to identify your best website or splash page. This should be the one that you believe will be the most compelling, the one that is most likely to encourage your visitor to sign up or make a purchase. You already have your 5DollarWonder automated website which also includes you digital product sales page.
Create a Facebook Fan Page
OK, so you have the perfect splash or sales page. Now all you need is to drive more traffic to it and let the autoresponder do the rest. That’s where Facebook fan pages come in very handy. Building a Facebook page is very simple. To make it easy for you to get started, just click Create a Page (opens in new window).
Now click the ‘Brand or Product’ button on the far right of the page. Select the appropriate category from the ‘Choose a Category’ drop down menu - for 5DollarWonder I recommend choosing the ‘Website’ category. Agree to Facebook Pages Terms and click ‘Get Started’. Once your page is created it’s time to decorate it - make it look appealing to your fans so they ‘LIKE’ it.
Open a new tab or window in your browser and search Google for suitable images. Save the image on your computer and then upload it. You can update the information section by copying details from any of the 5DW marketing pages on the website or from the ads in the back office (Promo). Don’t forget to put the URL of your preferred splash/sales/video page at the bottom of the information section, where it says ‘website’.
Finally, before you start inviting people to view your page, you need to have a post or two on it. Your posts should be encouraging and highlight the benefits of 5DW or your achievements and proofs. You can copy any updates or ads from my 5DW Facebook Page and put them in your own words (or from the third person perspective). Just remember to change any URLs to yours.
Getting Fans and Driving Traffic
Your page is ready to go. So now you need to get some fans. There is a ‘Getting Started’ guide on your Facebook page that enables you to share your page with your friends and email contacts. You should be looking to cultivate your page and grow your fans organically, or virally. You need friends of your fans to visit and their friends and so on. There are a number of ways to do this, which are detailed later on this page. It is important to remember that you should post on your fan page regularly as these will go out on the news feeds of all your fans. Also be sure to include your URL on each of your posts as this will direct people to your 5DW or any other website/splash page.
Here are some ways to share your fan page on Facebook. You can create a question related to your fan page. For every user who votes on that question, it will appear on their news feed and all the friends of that person will notice your fan page. You can post some pictures on your wall and put this caption example: ‘Click LIKE if you love this pic!’ It will also help your page to get recognized on Facebook and again it will appear on news feed of every user who liked the pictures you uploaded. This works for quotes, positive wall posts, status updates, video likes, picture likes etc...
Invite Your Email and Ezine Subscribers
Assuming you have an opt-in email list, definitely send out an invitation to your subscribers via email (several times, over time) letting them know about your fan page and encouraging them to join. Ideally, provide them with a description of the page and an incentive to join. Be sure to have the Facebook logo/badge appear in your HTML newsletters. Instead of the usual “Join our Fan Page,” say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group” (where “group” is actually your fan page). Users have to be a fan in order to interact with your fan page in this way.
Use Facebook Apps
There is a new live video-streaming app called Vpype. The app adds a tab to your fan page called “Shows” and when you broadcast as your fan page, everyone can view by default. (You can also broadcast as your personal profile and selectively invite friends/friend lists). I 't actually used this app, but I understand that by announcing via Twitter, your personal Facebook profile, your blog and your email list, you can broadcast regular live Internet TV shows from your fan page and create much buzz.
Get Fans to Tag Photos
If you host live events, be sure to take plenty of photos (or even hire a professional photographer), load the photos to your fan page and encourage fans to tag themselves. This, again, pushes out into their wall and friends’ News Feeds, providing valuable (free!) exposure. And, a picture says a thousand words – we notice the thumbnails in our feed more than text.
Run a Contest
This is somewhat of a grey area because Facebook changed their Promotional Guidelines last year. Essentially, you need prior written permission from Facebook and need to be spending a significant amount on ads per month. However, you CAN require Facebook users to become a fan of your fan page in order to enter a contest, sweepstakes, drawing or competition. You can run contests and sweepstakes with the use of the apps created by Wildfire App.
Get Fans to Join Via SMS
Your fans can join your fan page via text message! You’ll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (Facebook) with the words “fan yourusername” OR “like yourusername” (without the quotes of course).
This feature is ideal if you’re addressing a live audience. Have everyone pull out their mobile phones and join your fan page on the spot! This would also work well for radio or TV. (Note that this only works for Facebook users with a verified mobile device in his or her account.)
Display at Your Store/Business
If your business is run from physical premises, put a placard on the front desk letting your customers know you’re on Facebook. Ideally, you have a simple, memorable username. Incentivize customers to join right away via their mobile device and show you/your staff the confirmation for some kind of instant reward!
Add a Badge/Button to Your Profile
Using an app like 'Profile HTML' or 'Extended Info', you can create your own custom HTML, including a Facebook badge and/or graphic embedded.
Use the @ Tag
As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall. From time to time, you can let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag. Simply start typing the “@” symbol and the first few letters of your fan page name (this works whether you have your username registered or not), and it will appear from a drop-down menu to select. This then makes it a nice, subtle hyperlink that your friends can choose to click on.
Autograph Posts on Other Walls
A subtle way to gain more visibility for your fan page is to add an @ tag for your fan page when writing on your friends’ walls as a way to sign off.
I would use this one carefully (not everyone likes it) and, again, monitor the response from your friends. I have never been a fan of adding a signature block on Facebook wall posts because our name and profile picture thumbnail are always hyperlinked right back to our profile anyway. But the simple @ tag could be effective.
Another way to do this without using the @ tag is to use Facebook as your page. Just click the little arrow on the top right of Facebook next to the ‘Home’ link and select the page you want to use. I don’t think it can be used everywhere, but you can play around with it and see what works at your leisure.
Below is a useful link from the old JBP Facebook FAQ. Some of the steps described above may be included. Following these steps can increase your Facebook fan base dramatically and drive traffic to your website(s).
Finally (and that’s not to say we’ve covered every possible way to use Facebook), once your page has a reasonable number of fans and the LIKEs are increasing naturally, you should have the option to promote posts for a small fee. Click ‘Promote’ on the bottom right of the post to see the reach. This is the potential number of people who’s news feeds your post is likely to show up on.